Digital media is any form of media that uses electronic devices for distribution. This form of media can be created, viewed, modified, and distributed via electronic devices. Digital media is commonly used software, video games, videos, websites, social media, and online advertising. Even though digital media is part of our everyday culture, business owners still find themselves uncomfortable with replacing their paper advertising with Internet marketing services.
Owned Digital MediaOwned media is any online asset that you control. This type of media is typically unique to your brand. Digital media platforms include your website, social media channels, blogs, videos, etc. If you optimize your owned media for SEO, your business will show when prospective clients search for topics relevant to what you offer. The more owned digital media you create, the more visible your business becomes. This gives your brand authority, thus increasing your ranking on the search engine results page. Owned digital media gives you the opportunity to control the conversation surrounding your business. To make the most of owned media, you must commit to delivering valuable content on a consistent basis.
Paid media promotes your online content to improve traffic to your owned media assets. This form of media typically includes PPC, local service ads, paid search ads, display ads, and Facebook ads. Even though paid media can be expense, when used correctly, it exposes your content and brand to a wider audience. A good marketing agency can use paid media and properly done PPC management to direct the right customers to your website. Furthermore, paid digital media advertising can offer significant and measurable results within your campaigns, thus supporting your overall marketing strategy.
Earned media is advertising generated by your customers. When customers advocate for your brand via word of mouth, social media, reviews, testimonials, shares, re-posts, etc., this is the best form of endorsement a business can have. Earned digital media is an effective way to grow your brand while cutting down your customer acquisition costs. However, you will have to monitor this regularly because, unlike owned digital media, you don’t have control over what’s being said. Strong organic rankings on search engines and high-quality content are two of the forces that drive your earned media.
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Innovate Nairobi is fully owned by Nairobi City County and is set to showcase innovations taking place; within county sectors, county incubation centres and the annual Innovate Nairobi Tech week. The platform aims to create greater visibility and build community for all makers and creators who give life to the terms Silicon Savannah.
